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Last Updated: October 21, 2026
Otterly.AI review: what it is
This Otterly.AI review is for the solopreneur or small team that wants to know, on a budget, whether AI assistants mention their business when customers ask for a recommendation. Otterly.AI tracks the prompts you choose across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, then shows whether your brand appears, which sources the answers cite, and how you stack up against competitors. Its own tagline is “For solo marketers, and small teams,” and the pricing backs that up: the Lite plan starts at $29 a month. We researched and evaluated it as the best budget start in our AI search visibility category.
How Otterly.AI saves you a hire
The role it replaces is the SEO specialist or agency retainer that checks, every week, whether ChatGPT, Gemini, Perplexity, and Google’s AI answers recommend you or a rival. Doing that by hand is slow. Fifteen prompts across four engines is 60 answers to read, log, and compare, and you would need to repeat it often enough to spot changes. That is easily a few hours a week of copy, paste, and spreadsheet work, or a line item on an agency invoice.
Otterly.AI runs those checks daily, records which pages and domains the answers cite, and turns the gaps into recommendations. That matters because Google’s own guidance on AI features and your website says standard SEO practices still apply to AI Overviews and AI Mode, so the fix usually lives in your content and the sources that cite you. Otterly.AI shows you where to look.
The realistic result for a small business is a daily visibility report you skim in minutes instead of a weekly chore you keep putting off.
Best for
- Solopreneurs taking a first look at AI visibility. Lite covers 15 prompts with daily updates for $29 a month, enough to watch your core “best [service] near me” style questions.
- Small teams that share one dashboard. Every plan includes unlimited team members, so nobody needs a separate seat.
- Businesses with several competitors to watch. Brands and competitors are unlimited on all plans, so you can benchmark the whole local or niche field.
Strengths
- Four engines on every plan. ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are included from Lite up.
- Citation and source tracking. Link citation analysis shows which domains and pages AI answers cite, so you know which sources to earn or improve.
- Share of voice and brand sentiment. See how often you appear against unlimited competitors and how the answers describe you.
- GEO audit with Query Fan-Out. Lite includes 1,000 GEO audits a month plus a crawlability audit, and Query Fan-Out was added to the audit in June 2026.
- Room to grow. Standard adds 100 prompts, unlimited workspaces, 2,000 API and 2,000 MCP requests a month, Agent Analytics for AI crawler traffic (200k events a month), and a Looker Studio connector.
- 50+ countries. Track how answers change by market if you sell beyond one country.
What it costs
| Plan | Monthly billing | Yearly billing (per month) | Key limits |
|---|---|---|---|
| Lite | $29 | About $25 | 15 prompts, daily updates, 1 workspace, 1,000 GEO audits a month, 3 recommendations a week, no extra prompts, no API |
| Standard | $189 | About $160 | 100 prompts (+100 for $99 a month, up to 300 extra), unlimited workspaces and seats, 5,000 GEO URL audits, 2,000 API + 2,000 MCP requests, Agent Analytics 200k events |
| Premium | $489 | About $422 | 400 prompts, 10,000 audits, 5,000 API/MCP requests, Agent Analytics 1M events, personal onboarding |
| Enterprise | Custom | Custom | From 1,000 prompts |
Otterly.AI’s pricing page shows two price sets without clear labels, with a toggle for “Monthly” and “Annually 15% off.” The higher set ($29, $189, $489) appears to be monthly billing and the lower set ($25, $160, $422) appears to be yearly billing per month; confirm on the pricing toggle. The FAQ says all subscriptions are on a monthly basis and you can cancel anytime. New users get a free trial, extended to 7 days in June 2026; whether a card is required is not published on Otterly.AI’s site; verify current. Add-ons change the real cost: Google AI Mode is $9 a month on Lite ($59 on Standard), Gemini is priced the same as AI Mode, and Claude is $29 a month on Lite ($109 on Standard). Prices verified on otterly.ai on October 20, 2026. Pricing, plans, and limits are set by Otterly.AI and can change; confirm current pricing on their site before you subscribe.
What changed recently (as of October 2026): Otterly.AI shipped fast in 2026. Gemini tracking reached all countries in February, a Public API and Claude Skill arrived for Standard and up in May, an MCP server followed in June, and Claude became a paid engine add-on. June also brought ChatGPT Ads and Shopping Cards tracking, Query Fan-Out in the GEO audit, and the 7-day trial. Agent Analytics launched in August, and Brand Reports via API and MCP landed on September 29.
How Otterly.AI compares
- Nightwatch is our best overall pick in the category, the one to look at first if budget is not the deciding factor. See our Nightwatch review.
- Promptwatch fits if you want every major model and API access without stacking engine add-ons. See our Promptwatch review.
- HubSpot AEO is the cheapest ongoing tracker at $50 a month with 25 prompts, but it covers only ChatGPT, Perplexity, and Gemini, refreshed week over week. See our HubSpot AEO review.
All of them appear in our ranked roundup of the best AI search visibility tools.
Is Otterly.AI right for you?
Here is the honest fit test. If you want a daily answer to “does AI recommend my business?” across ChatGPT, Google AI Overviews, Perplexity, and Copilot, and you want it for under $30 a month, Otterly.AI is built for exactly that. That describes most solopreneurs and small teams starting to take AI search seriously.
The time to skip it is if you already know you need far more than 15 prompts but $189 a month is out of reach. Lite has no add-on prompts, so a tool with a bigger prompt allowance at a lower price, like LLMrefs, fits that case better.
For everyone else, Otterly.AI is the easiest way to start. You get four engines, citation data, and competitor benchmarks on day one, and you add Gemini or AI Mode for a few dollars when you are ready.
The offer
Reader note, as of October 21, 2026: Otterly.AI offers new users a 7-day free trial. Whether a credit card is required is not published on Otterly.AI’s site; check at signup.*
Otterly.AI FAQ
Does Otterly.AI have a free plan?
No permanent free plan is listed. New users get a 7-day free trial, and paid plans start at $29 a month for Lite.
Which AI engines does Otterly.AI track?
ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on every plan. Google AI Mode, Gemini, and Claude are paid add-ons.
How are prompts counted?
Each plan includes a fixed number of tracked prompts: 15 on Lite, 100 on Standard, and 400 on Premium. Standard can add 100 prompts for $99 a month, up to 300 extra. Lite cannot buy extra prompts.
Otterly.AI or Nightwatch?
Choose Otterly.AI if budget is the priority and you want daily AI answer tracking from $29 a month. Choose Nightwatch, our best overall pick, if you want the strongest all-round option and the entry price matters less. Our Nightwatch review covers its plans.
Bottom line
Otterly.AI is the best budget start for a solopreneur or small business that wants proof, not guesses, about how AI assistants talk about them. Lite gets you daily tracking on four engines, citation sources, and unlimited competitors for $29 a month, and the jump to Standard is there when 15 prompts stop being enough. Start the 7-day trial, load your most valuable buying questions, and see where you show up before you pick a plan.
Compare the full field in our roundup of the best AI search visibility tools, run a first check with our free AI search visibility checker, and build the rest of your stack with the AI Tool Guide for solopreneurs and small business.
* Pricing, plans, trial length, and terms are set by Otterly.AI and can change at any time. Check Otterly.AI’s website for current pricing and terms before you buy.
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