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Last Updated: October 21, 2026
Profound review: what it is
This Profound review explains what the enterprise standard for AI search visibility looks like, and what a small business or small team can borrow from it. Profound is built for enterprise marketing teams that need to track how ChatGPT, Perplexity, Gemini, Copilot, Claude, and Google’s AI answers present their brand. It combines visibility scores and citation analytics with sentiment, fact checking, prompt volume data, crawler analytics, and AI agents that produce content and PR work. We researched and evaluated it as the benchmark for the category: the most complete picture of what AI visibility tracking can do, priced for companies with enterprise budgets.
How Profound saves you a hire
For a large brand, the hire Profound replaces is not one specialist. It is an AI visibility analyst, a data engineer to pipe crawler logs, and part of an agency retainer for content and PR. Profound puts visibility scores, citation analytics, Agent Analytics on unlimited domains, and credit-based content, PR, and AEO agents in one platform, with API access and SSO for the security team.
For a small business, the value is different: Profound shows you which questions matter. Its free trial runs 50 industry-recommended prompts daily for 7 days across ChatGPT, Gemini, and Google AI Overviews. Running 50 prompts across three engines by hand is 150 answers a day, or more than 1,000 answers over a week, which is several days of work for one person. The trial does that for you and hands back a benchmark you can track against with a smaller tool. Google’s own page on AI features and your website says standard SEO best practices are what earn a place in AI Overviews and AI Mode, so what you learn from the benchmark feeds straight into normal SEO work.
The realistic result: enterprises consolidate several roles into one platform, and small teams get a free, one-week look at what the enterprise view of their category shows.
Best for
- Enterprise and mid-market marketing teams. Brands that need custom prompts, up to 9 engines, unlimited seats, API, SSO/SAML, RBAC, SCIM, and SOC 2.
- Agencies running many client brands. The Agency Growth self-serve option includes 400 credits a month per client workspace.
- Small businesses that want a free benchmark. The 7-day free trial shows how the main engines treat your industry before you choose a budget tracker.
Strengths
- Up to 9 engines on Enterprise. ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, and Exa Search.
- Answer Engine Insights. Visibility scores and citation analytics, plus sentiment, show how often and how well you appear.
- FactCheck. A newer module launched July 14, 2026; its exact scope is detailed on Profound’s site, so verify current.
- Prompt Volumes and ChatGPT Shopping tracking. Prompt volume data alongside tracking of ChatGPT Shopping, useful for brands that sell products.
- Agent Analytics with peer benchmarks. Crawler analytics across unlimited domains on Enterprise, plus 200+ integrations including Akamai, AWS, Cloudflare, and Google Analytics.
- Enterprise security. SSO/SAML, RBAC, SCIM, and SOC 2.
What it costs
| Plan | Monthly billing | Yearly billing (per month) | Key limits |
|---|---|---|---|
| Free Trial | Free for 7 days | Not applicable | 50 industry-recommended prompts run daily (not customizable), 1 language and region, ChatGPT, Gemini, AI Overviews, no API |
| Agency Growth | Not published | Not published | Self-serve, 400 credits a month per client workspace |
| Enterprise | Custom (get a demo) | Custom | Daily tracking, custom prompts, unlimited seats, up to 9 engines, API, SSO/SAML, Agent Analytics on unlimited domains |
Profound does not publish dollar prices for any paid plan. Enterprise is quoted through a demo, and the Agency Growth price is not published on Profound’s site; verify current. The free trial plan runs for 7 days; whether it requires a credit card is not published on Profound’s site, so verify current. Profound Agents run on credits, so content, PR, and AEO agent work can change your real cost; credit pricing is not published. Prices verified on tryprofound.com on October 20, 2026. Pricing, plans, and limits are set by Profound and can change; confirm current pricing on their site before you subscribe.
What changed recently (as of October 2026): Profound raised a $96M Series C at a $1B valuation, led by Lightspeed, on February 24, 2026. It also launched Profound Agents and, on July 14, 2026, FactCheck.
How Profound compares
- Nightwatch is our best overall pick and the practical choice for a small business that wants ongoing tracking with published pricing. See our Nightwatch review.
- Promptwatch fits if you want broad model coverage and an API without an enterprise contract. See our Promptwatch review.
- Rankscale suits agencies and owners tracking multiple brands on credits. See our Rankscale review.
See the full ranking in our roundup of the best AI search visibility tools.
Is Profound right for you?
Here is the honest fit test. If you run marketing for a larger brand with an enterprise budget, and you need custom prompts across up to 9 engines, crawler analytics, API access, and security controls your IT team will sign off on, Profound is built for exactly that. It is the benchmark the rest of the category gets measured against.
The time to skip it is if you are a solo operator or a small business on a tight budget. Enterprise pricing is quoted, not published, and a tool like Nightwatch gives you ongoing tracking at a small business price; see our Nightwatch review.
For everyone else, Profound’s win is the standard it sets. Larger teams get the most complete AI visibility platform in the category, and anyone can start the 7-day free trial to see what the enterprise view of their industry shows, then carry those prompts and findings into whatever tracker fits their budget.
Reader note, as of October 21, 2026: Profound offers a Free Trial plan that runs 50 industry-recommended prompts daily for 7 days on ChatGPT, Gemini, and AI Overviews. Whether a credit card is required is not published on Profound’s site; verify current.*
Profound FAQ
Does Profound have a free plan?
It has a Free Trial plan that lasts 7 days, with 50 industry-recommended prompts run daily. The prompts are not customizable, and there is no API on the trial.
How much does Profound cost?
Profound does not publish dollar prices. Enterprise is custom through a demo, and Agency Growth pricing is not published on Profound’s site; verify current.
Which AI engines does Profound track?
The trial covers ChatGPT, Gemini, and AI Overviews. Enterprise covers up to 9: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, and Exa Search.
Profound or Nightwatch?
Choose Profound if you are an enterprise team that needs custom prompts, security controls, and the deepest feature set. Choose Nightwatch if you are a small business that wants ongoing tracking with a published price.
Bottom line
Profound is the enterprise benchmark for AI search visibility: up to 9 engines, fact checking, prompt volumes, crawler analytics, and AI agents, backed by a $1B valuation. For a large brand it is a serious buy. For a small business it is a free 7-day look at what the top of the market sees, and a useful prompt list to carry into a budget tracker.
Compare the full field in our roundup of the best AI search visibility tools, and build the rest of your stack with the AI Tool Guide for solopreneurs and small business.
* Pricing, plans, trial length, and terms are set by Profound and can change at any time. Check Profound’s website for current pricing and terms before you buy.
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